Bally's Unwrapped

REASEARCH AND MOODBOARD
Data-driven campaign to showcase commercial milestones and some fun facts across Bally's in 'Spotify Wrapped' style to celebrate all companies and employees achievements at the end of the year.

PALETTE EXPANSION, STICKERS USAGE, IMAGERY AND MORE
The company palette was extended to have darker variations of the electric colours to be used as background colour, the stickers were edited to be abstract shapes that will contain the main information at the centre of the screen, the ‘Bally’s Unwrapped’ thread runs through the video and frames the data, and a set of doodles were added to the toolkit as containers for images and as decorative elements.

DEVELOPING THE STORYBOARD
The process for this campaign was very streamlined, because the initial concept was very strong and well-liked. Once the final copy was finalized, a simple story board was created to give stakeholders an idea of how the final video will look like. After approval, the video was put together and later on with the help of the team’s sound engineer the video was musicalised.

FINAL CUT AND OTHER ASSETS

With the final cut finalized it was presented in the last Quarterly of the year and also shared on all the company’s platforms. Because this campaign was so successful, this concept was re-use for the Christmas campaign of 2025 but in a different format, instead of having a full video, different milestones were shared via emails sent weekly, celebrating different facets of the business, and a shorter version of the video was created for social media.